Copyright ©2025 GoFit, L.L.C. All rights reserved. 2 GoFit Packaging Design Refresh A sophisticated new look that is clean, bright and inviting to the customer. Photography — updates and refinements: • The updated background is a “studio set” painted in GoFit-gold. This 3-D space, with gradations, shadows and horizon line, creates depth and denotes an engaging lifestyle setting. • The spotlight behind the model adds depth and helps emphasize the model/product usage photography. • The model is photographed from a straight-forward perspective and accentuated with multi-directional lighting. • These photographic enhancements are a key element of GoFit’s packaging update. • Product photography is shown on a secondary panel, laid out in a clean, organized manner with descriptive copy. • The secondary panels, containing product details, provide ample information while remaining uncluttered. Printing — updates and refinements: • The overall package has a matte finish for an understated and refined look. • The GoFit logo and product name are finished in a gloss varnish for a focused visual emphasis.
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